Saudi Arabia’s First Ever Anti-Domestic Abuse Ad

Wow. If I may say so. Wow. I think I’m actually impressed. Courtesy of Jezebel – this image from Saudi Arabia’s campaign against domestic violence. Progress? I am tempted to think so.

“Saudi Arabia is currently ranked 131 out of 148 in terms of gender parity. Most domestic abuse isn’t reported, but violence against women as well as female children is believed to occur in disturbingly high numbers.” – Jezebel

Of course, this is only just the very beginning of a very very long fight, but baby steps, Rome wasn’t built in a day right? This is the first ever campaign of it’s type in the country and that alone is an achievement in itself. So kudos to that.

This ad apparently a part of King Khalid Foundation’s No More Abuse campaign – and the website for the organisation says:

“The phenomenon of battered women in Saudi Arabia is much greater than is apparent on the surface. It is a phenomenon found in the dark. We want to achieve justice for all women and children exposed to abuse in all parts of the Kingdom.”

saudi arabia domestic abuse campaign poster

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