Dutch Fashion Designer – Studio Ruig

This weekend my family was visiting me in London – they hopped on a plane over from Holland. One of the “deliveries” they had with them was an awesome scarf by an amazing Dutch designer – an independent and emerging design trio that has been around for about 3 years now called studioRUIG. I am in love.

studioRUIG captures the zeitgeist in unpretentious yet carefully designed collections with an androgynous sensuality, pure materials and a strong use of color. Leather is a favorite offering the ‘RUIG’ component, which is Dutch for ‘rough’, finished in the most simple way possible it’s natural properties come to life. It is the metaphor for studioRUIG’s success: unaffected and fearless fashion.

Their 2013 collection called GEORGE ET GEORGETTE 13 has a bit too much colour for my liking, so I’m going to stick to the 2012 autumn winter collection:

studio ruig autumn winter 2012 black leather hoodie studioruig studio ruig autumn winter 2012 black leather shift dress studioruig studio ruig autumn winter 2012 black leather skirt and scarf studioruig studio ruig autumn winter 2012 black leather suit combo studioruig studio ruig autumn winter 2012 leather detail black maxi dress studioruig

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