This weekend my family was visiting me in London – they hopped on a plane over from Holland. One of the “deliveries” they had with them was an awesome scarf by an amazing Dutch designer – an independent and emerging design trio that has been around for about 3 years now called studioRUIG. I am in love.
studioRUIG captures the zeitgeist in unpretentious yet carefully designed collections with an androgynous sensuality, pure materials and a strong use of color. Leather is a favorite offering the ‘RUIG’ component, which is Dutch for ‘rough’, finished in the most simple way possible it’s natural properties come to life. It is the metaphor for studioRUIG’s success: unaffected and fearless fashion.
Their 2013 collection called GEORGE ET GEORGETTE 13 has a bit too much colour for my liking, so I’m going to stick to the 2012 autumn winter collection: